SEO 101: Get Your Website on Page One of Google

~181 hours instruction + practical assignments + one real-world SEO project.

Learn how Google decides which websites show up first, and how to make yours one of them. This beginner-friendly course takes you from zero to a working SEO strategy you can apply to any website, blog or online store.

What you’ll learn

• How search engines crawl, index and rank pages
• Keyword research: finding terms people search for that you can realistically rank for
• Writing content that matches search intent and earns clicks
• On-page SEO: titles, meta descriptions, headings, internal links and images
• Technical basics: site speed, mobile-friendliness, sitemaps and fixing indexing issues
• Building backlinks and authority the right way
• Tracking results with Google Search Console and Google Analytics
• Getting featured in Google AI Overviews and AI answer engines

Who it’s for

Business owners, bloggers, freelancers and marketers with no prior SEO experience.
By the end, you’ll have an optimised website, a keyword plan and a clear monthly routine to keep growing your traffic.

Requirements:

Must-haves

• Basic web knowledge (URLs, hosting, HTML tags)
• Clear writing and understanding of search intent
• A practice website
• Patience: results take 3–6 months

Useful skills

• Technical SEO: sitemaps, robots.txt, redirects, page speed, schema
• Spreadsheets and reading analytics data

Free tools to learn

• Google Search Console, GA4, Keyword Planner, PageSpeed Insights, Screaming Frog

Newer areas

• AEO (featured snippets, AI Overviews) and GEO (getting cited by ChatGPT, Perplexity)